Gambling Advertising Restrictions Australia
The Australian Government recently announced that it will introduce changes to ban gambling advertisements during live sports programs before 8.30 pm. These changes will apply on commercial television, commercial radio, subscription television, SBS and online platforms.
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For example, further restrictions are imposed expressly on sports bookmakers licensed in Australia in advertising their betting services in Western Australia (WA), New South Wales (NSW) and South. Australia: Gambling Laws and Regulations 2021. Please include in this answer any material promotion and advertising restrictions. Casino Licences provide that casinos are only permitted to offer casino games and gaming machines to patrons present within the casino. It is illegal to offer online casino gambling in Australia. The Australian Government recently announced that it will introduce changes to ban gambling advertisements during live sports programs before 8.30 pm. These changes will apply on commercial television, commercial radio, subscription television, SBS and online platforms. NSW has the toughest gambling advertising restrictions and associated penalties in Australia. These restrictions are focused on, but not limited to, inducements to gamble. This approach aims to reduce the significant gambling-related harms that may be caused by gambling. “Parents all around Australia will be delighted when they know that during football matches and cricket matches, live sporting events before 8.30, there’ll be no more gambling ads,” Mr.
Gambling advertisements will not be able to be shown from five minutes before a live sports event commences, during the event and for five minutes after the event has concluded. The restrictions will apply between 5 am and 8.30 pm.
After 8.30 pm, the existing rules will apply, which allow advertisements in scheduled breaks of play (for example, half-time) or in unscheduled breaks (for example, where play is delayed due to weather). Consistent with current rules, gambling advertisements will not be permitted after 8.30 pm during play, including injury delays or after a goal is scored. The current prohibition on promotion of live odds will remain.
Advertisements for racing and lotteries will continue to be exempt from these restrictions.
Mitch Fifield, the Minister for Communications and the Arts, announced these changes as part of the Australian Government's Broadcast and Content Reform package, which also includes a number of media ownership reforms.
Senator Fifield has announced the Australian Government will consult with industry stakeholders in the coming weeks to discuss the changes and how they can best be implemented. The changes are expected to commence in March 2018.
More information
Media contact:
Fiona Skivington, Manager, Media & Communication
on +61428248931 or fiona.skivington@responsiblegambling.vic.gov.au
Gambling advertising is the promotion of gambling by casinos, lotteries, bookmakers or other organisations that provide the opportunity to make bets. It is usually conducted through a variety of media or through sponsorship deals, particularly with sporting events or people.
Although not as highly regulated as tobacco advertising and alcohol advertising, in many countries there are strict laws about the way in which such services can be marketed.
Gaming operators often sponsor sporting events, sportspeople or television coverage. For example, Bet365 sponsor snooker players and the Channel 4 coverage of The 2005 Ashes was sponsored by Betfair, both being online betting sites. In other instances, they will do stunts to get public attention. For example, many professional boxers have been sponsored by GoldenPalace.com, and sport temporary Golden Palace tattoos on their bodies.
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To get around advertising restrictions, some online poker companies advertise free-play sites, like PartyPoker.net and PokerStars.net, and sometimes even call these free sites 'poker schools'. These sites restrict access to those of legal age, even though it is not required.
In Australia, the principle gaming agency TAB (Totalisator Agency Board) ran advertisements on TV during the 1990s, under the tagline 'The Adrenaline Bet' (a play on the company's name). Since then, the TAB has been restricted from all advertising on television and other media, but is still allowed to print race dividends in the newspaper.
From September 2007 the UK banned the advertising of around 1,000 gambling sites because they do not meet the guidelines dictated by the Department for Culture, Media and Sport.[1]
Channel 4 Racing enjoyed a turnaround in its financial fortunes after UK law was changed to allow bookmakers to advertise directly on TV; it now contains bookmakers' adverts placed within the programme, shortly before each race.
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In 2018, the BBC found links to gambling websites on the junior sections of the websites of several football clubs.[2]
Notes[edit]
- ^BBC.co.uk: Gambling websites face advert ban
- ^Football clubs criticised for showing links to online gambling sites on junior pages of their websites - Jack Watson, The Independent, 8 September 2018